Art Direction, Illustration, Branding, Signage, Augmented Reality

Santa Station at Hudson Yards

Hudson Yards, New York wanted to create a unique, and

contact-less Santa experience for the 2020 holiday season. Our team concepted a AR activated barricade with physical componenents to interact with. I illustrated an interactive Christmas experience through barricade artwork and Membit app activation, where new hidden characters and animations appeared on the wall through a smartphone and children could have a one-on-one video call with Santa in a phonebooth in the center.