Illustration, Branding, Signage, Augmented Reality

Santa Station at Hudson Yards

Hudson Yards, New York wanted to create a unique, and

contact-less Santa experience for the 2020 holiday season.

By creating a physical barricade artwork and working with Membit, an augmented reality app, I illustrated an interactive Christmas experience, where new hidden characters and animations appeared on the wall through a smartphone.

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© 2021 by Nadja Mataya.