Red House Roasters was a coffee brand who wanted to portray themselves as both hyper local to the Newark, NJ area where their Roast House was located, and globally connected through the many locations that they ethically sourced their coffee around the world. We built a visual brand and voice for the company that spoke about the intricacies of sourcing and roasting the best coffee in the world in an approachable, Jersey accent. We carried that brand into their packaging, website, and social media presence. I also created a brand photography guide and directed a New Jersey-based social media manager/photographer on creating content.