Branding & Illustration
CRZY / Yu Love – Will Hoverman
Will Hoverman is a vocal artist who has released some music on Spotify, but is now unveiling his first produced and mastered EP. He described this EP as encompassing the life cycle of a relationship, the good and bad. To visualize the cyclical element, I utilized a natural reference in a floral pattern that seems both abundant yet dull and and faded. The typography springs from the personal nature of the music and the color scheme springs from his descriptions of the "colors" he told the producer he wanted to spring out of the EP.