Branding, Print Design, Web Design
The 78 Chicago
Hudson Yards, New York wanted to create a unique, and
contact-less Santa experience for the 2020 holiday season. Our team concepted a AR activated barricade with physical componenents to interact with. I illustrated an interactive Christmas experience through barricade artwork and Membit app activation, where new hidden characters and animations appeared on the wall through a smartphone and children could have a one-on-one video call with Santa in a phonebooth in the center.