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Branding, Illustration, Packaging


This is a concept for a herbal flavored lager. Alchemy beer is a shimmering gold color and has a complex flavor taste profile that is hard to pin down. The target market is the adventurous, beer drinking female young professional who is involved in the nightlife scene and likes to drink something with an air of mystery and a hint of sweetness. The branding for Alchemy uses my illustrations, inspired by the imagery in medieval writings about alchemy and pharmacy.  

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